Early stage growth Course

Growth at early stage doesn't follow playbooks, it's messy, fast, and manual. This module helps you understand how traction really works when you're small. You'll learn how to avoid common traps (like chasing vanity metrics), how to spot signals that matter, and how to build your first tiny growth loops. The goal is to give you clarity and confidence before you start experimenting with more structured channels.

Products grow faster when users naturally want to talk about them. In this module, you'll learn how to design shareable moments inside your product, from small wins to public outputs, and how to make sharing frictionless, rewarding, and authentic. You'll explore tactics used by successful builders to turn every user into a distribution channel.

People trust what others already use, praise, or share. In this module, you'll learn how to turn early traction, user feedback, and real usage into trust-building signals that attract more users. From testimonials and public replies to changelogs and transparent roadmaps, you'll learn how to use what you already have, even if small, to show credibility and momentum.

Content is a powerful, compounding channel that helps you attract the right users without paying for attention. In this module, you'll learn how to create helpful content that solves real problems, how to test what works before you invest too much, and how to distribute it effectively across platforms. You'll also learn how to use AI tools, user questions, and even your product work to generate content consistently, without burning out.

Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident. In this module, you'll learn how to trigger organic sharing, create manual referral loops, reward the right behaviour, and scale what already works. You'll start from first principles (what makes people share), and end with practical tools, templates, and systems to turn users into amplifiers.

Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels, but most builders ignore it because it feels slow or complex. This module teaches you how to make your product, content, or tools discoverable with just enough SEO. You'll learn how to choose the right keywords, set up programmatic content, write for search without sounding robotic, and measure what's working, all with modern tools and no fluff.

Ads can be a powerful way to test messages and acquire users, but only if you're ready. This module shows how to approach paid growth with discipline and small budgets. You'll learn how to choose the right channel, write effective ads, build high-converting pages, and track real metrics. No fluff, no gambling, just focused experiments that help you learn and grow.

Growth isn't a one-time tactic, it's a repeatable process. This module teaches how to run lightweight growth experiments, track what matters, and make smarter decisions over time. You'll learn how to define your own metrics, spot useful signals, run small tests, and build a habit of improvement, even with limited traffic or tools.