Find your first users Course
Get the exact methods to attract and onboard your first 10–100 users, and turn early traction into proof your product works.
What you'll learn
- Craft a crisp, testable product message
- Do cold outreach without being spammy
- Contribute to communities the right way
- Create small assets that pull users in
- Build early proof and social signals
- Track experiments and double down
Who this is for
- Founders pre-PMF
- Indie hackers launching v1
- PMs validating new product lines
- Anyone starting from zero audience
Course Modules
1. Get ready before you reach out
13 lessonsBefore talking to users, you need to make sure your message is clear and you're ready to catch interest.
Cold outreach is the fastest way to get your first users, but most people do it wrong.
Your potential users are already talking, asking questions, and sharing frustrations somewhere online.
Even if you have no audience, you can start building visibility and trust by documenting your progress in public.
Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful.
You did the work. You posted, messaged people, maybe even built a small tool. And still nothing.
What you'll walk away with
- A repeatable weekly acquisition cadence
- A pipeline of conversations and trials
- Clarity on channels that move the needle
Frequently asked questions
Which channel should I start with?
Start where your users already hang out. One channel at a time.
Paid ads now or later?
Later. Nail message and early proof first.
What students say about this course
Real feedback from product professionals who took the Find your first users course
"This course helped me get my first 100 users in 2 weeks. The cold outreach techniques actually work - I got a 15% response rate!"
"The community strategies are brilliant. I learned how to contribute value instead of just promoting, and it made all the difference."
"From 0 to 50 users in one month using these techniques. The course is practical and actionable - exactly what I needed."
Related topics
Related courses
- Land Your First (or Next) Product RoleLearn how to stand out, build the right skills, and break into product management, or level up your PM career with confidence.
- Early stage growthDiscover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
- Master Problem ValidationLearn how to dig deep into customer problems, validate if your idea truly matters, and avoid wasting time on solutions nobody wants.
From the blog
- Activation Metric: Find Your Event & Design ExperimentsLearn to identify your product's activation event, measure it properly, and run experiments that actually improve user onboarding and retention.
- Free Trial vs Freemium: Decision Framework for Your ProductChoose the right acquisition model for your SaaS with this decision framework, templates, and real examples from successful products.
Further reading
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