Find your first users Course

Before talking to users, you need to make sure your message is clear and you're ready to catch interest. In this module, you'll define who you're helping, write a sharp one-liner, build a simple landing or Notion page, and set up a lightweight waitlist. These assets make your early efforts more effective and prevent you from wasting hard-earned attention.

Cold outreach is the fastest way to get your first users, but most people do it wrong. This module shows you how to spot signals that someone is open to contact, write DMs and emails that don't feel spammy, and start real conversations that lead to feedback, users, or partnerships. You'll also learn how to structure follow-ups, use lightweight tooling, and avoid burning bridges with bad outreach.

Your potential users are already talking, asking questions, and sharing frustrations somewhere online. This module teaches you how to join relevant communities, understand how they work, and contribute in ways that build trust instead of getting ignored (or banned). You'll learn how to write posts that spark real replies, how to position your work without sounding self-promotional, and how to turn comments into early traction and insight.

Even if you have no audience, you can start building visibility and trust by documenting your progress in public. This module teaches how to share what you're doing in a way that attracts attention, creates credibility, and builds connection with potential users or collaborators. You'll learn what to post, where to post, how to show progress without sounding like you're pitching, and how to make people want to follow what you're doing next.

Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful: a template, a checklist, a generator, a free resource. This module shows you how to design and launch micro-assets that solve a real pain for your target user and how to use those assets to spark conversations, build credibility, and bring the right people into your orbit.

You did the work. You posted, messaged people, maybe even built a small tool. And still… nothing. This module helps you figure out why things aren't working. Is it the audience? The message? The timing? You'll learn how to audit your traction efforts, reset your strategy, and make progress without starting from scratch.