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Master Problem Validation Course

Advanced
98 lessons total
Self-paced learning
Interactive content

Learn how to dig deep into customer problems, validate if your idea truly matters, and avoid wasting time on solutions nobody wants.

What you'll learn

  • Frame the problem without jumping to solutions
  • Collect unbiased evidence with lightweight interviews
  • Use data to confirm frequency and intensity of pain
  • Triangulate findings quickly to de-risk decisions
  • Avoid over-validation and analysis paralysis
  • Use AI tools to speed up recruiting and synthesis

Who this is for

  • Founders at idea or pre-MVP stage
  • PMs validating new bets
  • Teams stuck in solution mode
  • Anyone needing faster discovery

Course Modules

1. Introduction to Problem Validation

1 lessons

Get clear on what problem validation actually is, why it's different from solution testing, and how to avoid common traps. Learn how to use modern tools and AI to make this process faster, sharper, and more useful, without falling into analysis paralysis.

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2. Master Customer Interviews

2 lessons

Learn how to use interviews as a practical tool to find out if the problem you're solving really exists, matters to the right people, and deserves a solution. You'll discover how to choose the right interview type, recruit participants, ask the right questions (and avoid the wrong ones), and avoid common mistakes. Includes B2B and B2C cases, practical tools, and real examples.

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3. Validate with Data

9 lessons

Talking to people is powerful, but numbers help you see the big picture. This module teaches you how to use simple surveys, waitlist data, and basic metrics to confirm what you're hearing, or catch things you're missing. No need for complex analytics, just the signals that matter.

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4. Validation through real user behavior

10 lessons

People talk. But behavior tells the truth. This module teaches you how to run experiments that test whether users act on a problem. You'll build landing pages, fake features, and explainer videos to see if people click, sign up, or pay. Behavioral validation gives you the strongest signal: not opinions, not claims, but real-world action. Use it to pressure-test the most critical problems you've uncovered through qualitative and quantitative research.

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5. Tools for problem validation

10 lessons

Discover the tools to help you run faster and more effective problem validation. This module walks through the most useful AI tools, no-code survey platforms, interview automators, insight repositories, and feedback collection systems, with practical tips for how and when to use them.

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What you'll walk away with

  • A decision to pursue or stop with clear reasons
  • A compact insight repo of real user quotes
  • A short, shareable research summary

Frequently asked questions

How many interviews do I need?

Often 5–10 well-targeted interviews are enough to see patterns.

Do I need surveys?

Use them when you need scale to confirm frequency or segmentation.

Can I do this in a week?

Yes. The process is designed to be fast.

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Problem Validation Course | CraftUp | CraftUp