Product Management Foundations Course

Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025. You'll learn how the job differs across company stages, which skills matter most, how PMs make decisions, and why the role is vital in today's fast-moving tech world.

User and market understanding is the foundation of great product management. Without it, everything else is guesswork. In this module, you'll learn how to research markets, uncover user needs, spot trends, and synthesize insights into clear direction. We'll cover both qualitative and quantitative techniques, how to avoid bias, and how to use modern tools (including AI) to accelerate discovery. The goal: make sure every product decision is anchored in real user problems and opportunities, not assumptions.

A strong vision and clear strategy are what separate successful products from feature factories. In this module, you'll learn how to craft a compelling product vision, connect it to company goals, and translate it into actionable strategy. We'll cover frameworks, metrics, communication techniques, and real-world examples, all designed to help you guide your product with purpose instead of chasing random features.

Before building features, great product managers discover the right opportunities to pursue. This module teaches you how to uncover meaningful user problems, frame them correctly, and generate ideas worth testing. You'll learn how to evaluate pain points, involve your team and customers in discovery, and use simple frameworks and tools to sort real opportunities from distractions. By the end, you'll know how to move from raw ideas to structured, testable opportunities that feed into validation.

This module teaches how to validate ideas before wasting resources building them. You'll learn to identify assumptions, design lightweight experiments, and use tools like fake doors, concierge MVPs, and landing pages to test real demand. The focus is on moving fast, learning cheaply, and building only what you can prove matters. By the end, you'll know how to design a Minimum Viable Product (MVP), measure its impact, and decide whether to pivot or persevere with confidence.

This module focuses on the essence of product management: making strategic choices. You'll learn how to connect vision to daily decisions, weigh trade-offs, avoid distractions, and grow your judgment as a PM. It's not about roadmaps or execution rituals, it's about thinking and acting strategically at every level.

This module introduces the UX basics every product manager should know. You'll learn how to ensure your product is usable, intuitive, and engaging, without being a designer. We cover UX principles, prototyping methods, collaboration with design, accessibility, and how to test ideas quickly with real users. The goal: help PMs make sure products don't just work, but feel great to use.

This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering. You'll learn the fundamentals of how software is built, the role of APIs, databases, cloud hosting, tech debt, QA, and scaling challenges. More importantly, you'll learn how to communicate with engineers, respect trade-offs, and build trust so your team can deliver with speed and quality.

This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process. You'll learn why working principles matter more than rituals, how to build shared understanding, and how to align stakeholders without drowning in ceremonies. The focus is on outcomes, flexibility, and trust, so teams move faster, stay aligned, and avoid the common pitfalls of over-processed environments.

This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders. You'll learn how to identify, prioritize, and collaborate with executives, engineers, designers, marketing, sales, and customers. The emphasis is on building trust, creating alignment, and communicating effectively up, down, and across the organization. By the end, you'll know how to influence without authority, handle conflicts, and ensure stakeholders work with you, not against you.

This module equips PMs with the fundamentals of data literacy. You'll learn how to define, track, and interpret the right metrics to guide product decisions. The focus is on avoiding vanity metrics, building actionable dashboards, understanding user behavior through funnels and cohorts, and applying frameworks like AARRR and North Star. It also covers common mistakes, communication strategies, and how AI is transforming analytics.

This module teaches PMs how to use roadmaps as living communication tools rather than static promises. You'll learn how to align stakeholders, structure roadmaps for different audiences, apply prioritization frameworks, and balance short-term wins with long-term bets. The goal is to master roadmaps as tools for clarity, trust, and decision-making, not just lists of features.

This module teaches PMs how to plan, execute, and learn from product launches. You'll learn how to align teams, craft positioning, choose the right channels, measure impact, and build a repeatable GTM playbook. The focus is on practical steps PMs can take to ensure launches create adoption, retention, and growth, not just hype.

This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback. You'll learn to separate signal from noise, embed feedback loops into your process, and ensure customer voices shape product direction without derailing focus.

This module teaches how product iteration actually drives success post-launch. You'll learn the difference between iteration and pivots, how to apply lean learning cycles, and how to build self-sustaining growth loops. It covers both tactical iteration techniques and the bigger mindset of compounding product improvements.