Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy. You'll learn how to define, track, and interpret the right metrics to guide product decisions. The focus is on avoiding vanity metrics, building actionable dashboards, understanding user behavior through funnels and cohorts, and applying frameworks like AARRR and North Star. It also covers common mistakes, communication strategies, and how AI is transforming analytics.
Lessons
Why data literacy is a core PM skill
The role of data in product management
Qualitative vs quantitative data
Leading vs lagging indicators in product management
Understanding vanity metrics
What are actionable metrics?
Defining a North Star metric
Input vs output metrics
AARRR framework (pirate metrics)
What is activation and why it matters more than sign-ups
Understanding retention cohorts
Understanding engagement metrics
Revenue and monetization metrics
What are user funnels?
Attribution basics
Event tracking 101
Instrumentation pitfalls
Using analytics tools for product management
Dashboards vs deep analysis
What is segmentation in product analytics?
Understanding correlation vs causation
A/B testing basics
Statistical significance (in plain English)
Understanding data-informed decision making
The danger of over-optimization
Setting baselines for product measurement
The danger of metrics soup
Communicating data to stakeholders
AI and analytics for product managers
Building a metrics-driven culture
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories.
Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue.
Validation and MVPs
This module teaches how to validate ideas before wasting resources building them.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.
Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch.
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