Validation and MVPs
This module teaches how to validate ideas before wasting resources building them. You'll learn to identify assumptions, design lightweight experiments, and use tools like fake doors, concierge MVPs, and landing pages to test real demand. The focus is on moving fast, learning cheaply, and building only what you can prove matters. By the end, you'll know how to design a Minimum Viable Product (MVP), measure its impact, and decide whether to pivot or persevere with confidence.
Lessons
Why validation matters
What validation means in product management
Different types of assumptions
Qualitative vs quantitative validation
How to identify your riskiest assumption
What counts as good enough evidence
The role of customer interviews in validation
Common interview mistakes in validation
Surveys as a validation tool
How to run fake door tests
How to test demand with landing pages
How to validate ideas with concierge MVPs
How to build Wizard of Oz MVPs
How to test prototypes with users
How to run smoke tests for product validation
What are beta programs?
What is a minimum viable product (MVP)?
Understanding minimum lovable product (MLP)
Scope management in MVPs
validation metrics basics
Setting success criteria before testing
Common pitfalls in MVPs
triangulating signals for better decisions
How to run small experiments fast
Using no-code tools for MVPs
Using AI to accelerate validation
How to present validation results with a 1-pager
Pivot vs persevere decisions
Famous MVP stories and lessons
validation as a continuous practice
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories.
Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.
Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch.
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