Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue. This module teaches you how to uncover meaningful user problems, frame them correctly, and generate ideas worth testing. You'll learn how to evaluate pain points, involve your team and customers in discovery, and use simple frameworks and tools to sort real opportunities from distractions. By the end, you'll know how to move from raw ideas to structured, testable opportunities that feed into validation.
Lessons
Discovery vs delivery: two sides of product development
The cost of building the wrong thing
What makes a good product opportunity
Where opportunities come from
framing opportunities vs solutions
How to write a problem statement
Continuous discovery mindset
The role of the product trio in discovery
How to explore customer problems deeply
Evaluating user pain
Opportunity scoring methods
Generating ideas broadly
What is divergent thinking?
What is convergent thinking?
Design thinking basics
Tools for ideation: Miro, FigJam, and idea trackers
The Business Model Canvas
Understanding the value proposition canvas
Understanding the Kano Model
What is an opportunity solution tree?
How to run rapid opportunity assessment
The role of assumptions in product development
Using data to size opportunities
The danger of chasing shiny objects
Ideation with stakeholders
Co-creation with users
Leveraging AI in discovery
When to stop ideating
How to document opportunities
discovery's dangerous end
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories.
Validation and MVPs
This module teaches how to validate ideas before wasting resources building them.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.
Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch.
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Retention Strategy Product: Measure and Design for Growth
Build a retention strategy product teams actually use. Step-by-step playbook with metrics, templates, and real examples.
How to avoid validation paralysis and start building faster
Stop waiting for perfect validation. Learn when you have enough signals to move forward and avoid the endless research trap.
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