Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories. In this module, you'll learn how to craft a compelling product vision, connect it to company goals, and translate it into actionable strategy. We'll cover frameworks, metrics, communication techniques, and real-world examples, all designed to help you guide your product with purpose instead of chasing random features.
Lessons
Why vision matters
Mission vs vision vs strategy vs tactics
What makes a strong product vision
Examples of great product visions
How to craft your first product vision
Vision vs roadmap: keeping direction while staying flexible
Value proposition basics
What is positioning and why it matters
Aligning product strategy with company goals
Strategic frameworks for PMs
Understanding outcome-driven thinking
What is a North Star Metric?
OKRs for product teams
Strategic themes and bets
Balancing short-term vs long-term priorities
When to pivot strategy
How to communicate product vision to your team
How to communicate product vision to executives
Strategy in startups vs corporates
Case: Netflix's strategy evolution
What is competitive advantage?
The role of user insight in strategy
The danger of feature factories
Tools for strategy documentation
How AI changes product strategy
Understanding vision-market fit
What is strategic prioritization?
Linking vision to roadmap
Common strategy mistakes
When great visions die
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue.
Validation and MVPs
This module teaches how to validate ideas before wasting resources building them.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.
Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch.
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