Courses

Get clear on what problem validation actually is, why it's different from solution testing, and how to avoid common traps. Learn how to use modern tools and AI to make this process faster, sharper, and more useful, without falling into analysis paralysis.

Learn how to use interviews as a practical tool to find out if the problem you're solving really exists, matters to the right people, and deserves a solution. You'll discover how to choose the right interview type, recruit participants, ask the right questions (and avoid the wrong ones), and avoid common mistakes. Includes B2B and B2C cases, practical tools, and real examples.

Talking to people is powerful, but numbers help you see the big picture. This module teaches you how to use simple surveys, waitlist data, and basic metrics to confirm what you're hearing, or catch things you're missing. No need for complex analytics, just the signals that matter.

People talk. But behavior tells the truth. This module teaches you how to run experiments that test whether users act on a problem. You'll build landing pages, fake features, and explainer videos to see if people click, sign up, or pay. Behavioral validation gives you the strongest signal: not opinions, not claims, but real-world action.

Discover the tools to help you run faster and more effective problem validation. This module walks through the most useful AI tools, no-code survey platforms, interview automators, insight repositories, and feedback collection systems, with practical tips for how and when to use them.