Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch. You'll learn the difference between iteration and pivots, how to apply lean learning cycles, and how to build self-sustaining growth loops. It covers both tactical iteration techniques and the bigger mindset of compounding product improvements.
Lessons
Why iteration is the real work of PMs
Iteration vs pivot: understanding the difference
The build-measure-learn loop
Continuous vs episodic iteration
Using data to guide iteration
Learning from qualitative signals
What are small bets and fast feedback?
The 80/20 of iteration
What is feature creep?
What are iteration metrics?
How to apply hypothesis-driven iteration
How to run A/B tests for product decisions
How to run minimum viable experiments
What are kill criteria?
What are compounding effects of iteration?
The role of growth loops
What are viral loops?
What are content loops?
Understanding engagement loops
Understanding monetization loops
How to find your product's growth loop
Balancing iteration vs innovation
Understanding premature optimization
What is iteration at scale?
Case studies of compounding iteration
Anti-pattern: endless iteration without direction
Growth teams vs product teams
What is AI-powered iteration?
Building a culture of iteration
iteration as a PM career habit
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories.
Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue.
Validation and MVPs
This module teaches how to validate ideas before wasting resources building them.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.
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