Customer Feedback and Continuous Discovery
This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback. You'll learn to separate signal from noise, embed feedback loops into your process, and ensure customer voices shape product direction without derailing focus.
Lessons
Why continuous discovery matters
The PM's responsibility for feedback loops
Types of feedback sources
Active vs passive feedback
Understanding feedback theatre
Understanding signal vs noise in product feedback
structured vs unstructured feedback
What is triangulating feedback?
Understanding bias in customer feedback
Understanding feedback in B2B vs B2C products
How to run continuous customer interviews
How to ask good questions in user research
How to implement in-product feedback mechanisms
How to practice community listening
How to turn support team insights into product wins
Understanding implicit feedback through analytics
Understanding feedback prioritization
How to close the feedback loop with customers
How to build feedback repositories that prevent insight loss
AI for feedback clustering
The danger of chasing every request
Measuring satisfaction over time
Using churn as feedback
Continuous discovery as a culture
Understanding continuous discovery habits
How to embed discovery in sprints
How to monitor user feedback during product launches
Anti-pattern: ignoring silent users
Ethical handling of feedback
Turning feedback into product decisions
Part of Product Management Foundations
The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.
View full courseOther modules in this course
Introduction to Product Management
Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025.
Understanding Users and Markets
User and market understanding is the foundation of great product management. Without it, everything else is guesswork.
Product Vision and Strategy
A strong vision and clear strategy are what separate successful products from feature factories.
Opportunity Discovery and Ideation
Before building features, great product managers discover the right opportunities to pursue.
Validation and MVPs
This module teaches how to validate ideas before wasting resources building them.
Strategic Decision-Making for PMs
This module focuses on the essence of product management: making strategic choices.
UX Fundamentals and Prototyping
This module introduces the UX basics every product manager should know.
Working with Engineering and Technology Basics
This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.
Principles of Effective Collaboration (Avoiding Process Pitfalls)
This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.
Stakeholder Management and Communication
This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.
Metrics, Analytics, and Data Literacy
This module equips PMs with the fundamentals of data literacy.
Building and Communicating Effective Roadmaps
This module teaches PMs how to use roadmaps as living communication tools rather than static promises.
Product Launch and Go-to-Market
This module teaches PMs how to plan, execute, and learn from product launches.
Product Iteration and Growth Loops
This module teaches how product iteration actually drives success post-launch.
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