Introduction to Product Management module icon - Product Management course

Introduction to Product Management

Get a clear, no-fluff introduction to what product management really means. This module explains the role, core skills, and day-to-day reality of being a PM in 2025. You'll learn how the job differs across company stages, which skills matter most, how PMs make decisions, and why the role is vital in today's fast-moving tech world.

150 minutes30 lessons

Lessons

1

What product management is (and isn't)

2

Product management vs adjacent roles

3

The product lifecycle overview

4

How to structure your day as a product manager

5

Understanding the PM mindset

6

Hard skills for product managers

7

Soft skills for product managers

8

Where PM sits in the org

9

PM in different company stages

10

Understanding different PM role types

11

How product managers are measured

12

How to create stakeholder maps

13

Decision-making under uncertainty

14

How to use data without drowning

15

Building customer empathy

16

From ideas to opportunities

17

How to write documentation that moves work forward

18

How to balance meetings and async work

19

How to collaborate effectively with designers

20

How to collaborate effectively with engineers

21

How to align with go-to-market teams

22

Ethical guardrails for product management

23

Common beginner traps

24

How to manage time as a product manager

25

Risk awareness for product managers

26

How to maintain documentation hygiene

27

Tools you'll touch

28

AI as a product manager's assistant

29

Preview of the PM career ladder

30

Why product management matters in 2025

Part of Product Management Foundations

The best course to master PM essentials, perfect for aspiring or junior product managers who want solid foundations.

View full course

Other modules in this course

Understanding Users and Markets

User and market understanding is the foundation of great product management. Without it, everything else is guesswork.

Product Vision and Strategy

A strong vision and clear strategy are what separate successful products from feature factories.

Opportunity Discovery and Ideation

Before building features, great product managers discover the right opportunities to pursue.

Validation and MVPs

This module teaches how to validate ideas before wasting resources building them.

Strategic Decision-Making for PMs

This module focuses on the essence of product management: making strategic choices.

UX Fundamentals and Prototyping

This module introduces the UX basics every product manager should know.

Working with Engineering and Technology Basics

This module equips PMs with the technical literacy and collaboration skills needed to work effectively with engineering.

Principles of Effective Collaboration (Avoiding Process Pitfalls)

This module teaches PMs how to foster true collaboration across teams without falling into the trap of rigid process.

Stakeholder Management and Communication

This module teaches PMs how to manage one of the hardest but most crucial parts of the role: stakeholders.

Metrics, Analytics, and Data Literacy

This module equips PMs with the fundamentals of data literacy.

Building and Communicating Effective Roadmaps

This module teaches PMs how to use roadmaps as living communication tools rather than static promises.

Product Launch and Go-to-Market

This module teaches PMs how to plan, execute, and learn from product launches.

Customer Feedback and Continuous Discovery

This module shows how PMs can build an ongoing discovery habit by capturing, interpreting, and acting on feedback.

Product Iteration and Growth Loops

This module teaches how product iteration actually drives success post-launch.

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Introduction to Product Management Module | CraftUp