Validate with Data
Talking to people is powerful, but numbers help you see the big picture. This module teaches you how to use simple surveys, waitlist data, and basic metrics to confirm what you're hearing, or catch things you're missing. No need for complex analytics, just the signals that matter.
Lessons
What you'll learn in this module
Why behavioral validation works
When quantitative validation actually makes sense
From opinions to signals
Triangulate, don't replace qualitative insights
How to combine qual and quant validation
Why most tests mislead
How to run fake door tests
How to run landing page experiments
How to validate problems with lead magnets
How to validate pain points with cold outreach
How to use waitlists to test user demand
Intent = friction + conversion
How to design a lean survey that works
How to avoid survey question mistakes that kill your data
When responses lie to you
B2B vs. B2C quantitative approaches
How to use follow-up surveys for clarity
When surveys mislead you
When pain feels fake
How to quantify problem cost impact
When polls mislead builders
How to use search data to spot pain signals
How to track and interpret test results
How to diagnose and fix weak test signals
How to track problem evolution over time
How to create validation visualization aids
How to communicate validation findings to stakeholders
Part of Master Problem Validation
Learn how to dig deep into customer problems, validate if your idea truly matters, and avoid wasting time on solutions nobody wants.
View full courseOther modules in this course
Introduction to Problem Validation
Get clear on what problem validation actually is, why it's different from solution testing, and how to avoid common traps.
Master Customer Interviews
Learn how to use interviews as a practical tool to find out if the problem you're solving really exists, matters to the right people, and deserves a solution.
Validation through real user behavior
People talk. But behavior tells the truth. This module teaches you how to run experiments that test whether users act on a problem.
Tools for problem validation
Discover the tools to help you run faster and more effective problem validation. This module walks through the most useful AI tools, no-code survey platforms.
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Product Sense: A 7 Step Framework With Real Examples
Master product sense interviews with a proven 7-step framework. Real examples, templates, and metrics to showcase your product thinking skills.
How to validate B2B vs B2C problems without wasting months
Learn when to use surveys vs deep interviews, avoid common mistakes like talking to users instead of buyers, and balance speed with depth.
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