Before talking to users, you need to make sure your message is clear and you're ready to catch interest. In this module, you'll define who you're helping, write a sharp one-liner, build a simple landing or Notion page, and set up a lightweight waitlist. These assets make your early efforts more effective and prevent you from wasting hard-earned attention.
Get the exact methods to attract and onboard your first 10–100 users, and turn early traction into proof your product works.
View full courseCold outreach is the fastest way to get your first users, but most people do it wrong.
Your potential users are already talking, asking questions, and sharing frustrations somewhere online.
Even if you have no audience, you can start building visibility and trust by documenting your progress in public.
Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful.
You did the work. You posted, messaged people, maybe even built a small tool. And still… nothing.
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