Ship mini-assets that bring the right people in
Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful: a template, a checklist, a generator, a free resource. This module shows you how to design and launch micro-assets that solve a real pain for your target user and how to use those assets to spark conversations, build credibility, and bring the right people into your orbit.
Lessons
What you'll learn in this module
Why small value-first assets work (and when they don't)
How to pick a tiny pain worth solving
How to decide what to build: tool, template, checklist, or resource
How to build and ship fast using tools you already know
How to publish at 80% completion
How to write a landing page that explains your product in 10 seconds
How to distribute free assets without spending money
How to turn asset engagement into user conversations
How to capture leads without killing the value
How to stack assets into a reputation
How to repurpose one micro-project into multiple content pieces
Tools to publish, track, and evolve your digital assets
Avoiding the over-investment trap in product development
Why good products stay invisible
Part of Find your first users
Get the exact methods to attract and onboard your first 10–100 users, and turn early traction into proof your product works.
View full courseOther modules in this course
Get ready before you reach out
Before talking to users, you need to make sure your message is clear and you're ready to catch interest.
Cold outreach: how to DM or email people and get replies
Cold outreach is the fastest way to get your first users, but most people do it wrong.
Communities: how to contribute without spamming
Your potential users are already talking, asking questions, and sharing frustrations somewhere online.
Share your journey: how to build in public and be discoverable
Even if you have no audience, you can start building visibility and trust by documenting your progress in public.
Tried everything and still no traction?
You did the work. You posted, messaged people, maybe even built a small tool. And still… nothing.
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Learn which tools automate testimonial collection, display social proof effectively, and boost conversions without manual outreach.
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