Cold outreach: how to DM or email people and get replies
Cold outreach is the fastest way to get your first users, but most people do it wrong. This module shows you how to spot signals that someone is open to contact, write DMs and emails that don't feel spammy, and start real conversations that lead to feedback, users, or partnerships. You'll also learn how to structure follow-ups, use lightweight tooling, and avoid burning bridges with bad outreach.
Lessons
What you'll learn in this module
Why most outreach gets ignored (and how to fix it)
How to identify pull signals for cold outreach
How to warm up contacts before messaging
How to write DMs that feel natural and specific
How to write cold emails that actually get read
How to use screenshots, video and audio to stand out
How to follow up without being annoying
Manual outreach tracking for feedback loops
Simple tools to streamline outreach
Make it easy to say yes
How to respond when someone asks what is this about
How to turn replies into actual conversations
How to scale outreach without burning your credibility
Why cold outreach fails
Part of Find your first users
Get the exact methods to attract and onboard your first 10–100 users, and turn early traction into proof your product works.
View full courseOther modules in this course
Get ready before you reach out
Before talking to users, you need to make sure your message is clear and you're ready to catch interest.
Communities: how to contribute without spamming
Your potential users are already talking, asking questions, and sharing frustrations somewhere online.
Share your journey: how to build in public and be discoverable
Even if you have no audience, you can start building visibility and trust by documenting your progress in public.
Ship mini-assets that bring the right people in
Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful.
Tried everything and still no traction?
You did the work. You posted, messaged people, maybe even built a small tool. And still… nothing.
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