Your potential users are already talking, asking questions, and sharing frustrations somewhere online. This module teaches you how to join relevant communities, understand how they work, and contribute in ways that build trust instead of getting ignored (or banned). You'll learn how to write posts that spark real replies, how to position your work without sounding self-promotional, and how to turn comments into early traction and insight.
Get the exact methods to attract and onboard your first 10–100 users, and turn early traction into proof your product works.
View full courseBefore talking to users, you need to make sure your message is clear and you're ready to catch interest.
Cold outreach is the fastest way to get your first users, but most people do it wrong.
Even if you have no audience, you can start building visibility and trust by documenting your progress in public.
Sometimes talking about your product isn't enough. A faster way to earn attention is to build something small but useful.
You did the work. You posted, messaged people, maybe even built a small tool. And still… nothing.
Learn when to use surveys vs deep interviews, avoid common mistakes like talking to users instead of buyers, and balance speed with depth.
Stop waiting for perfect validation. Learn when you have enough signals to move forward and avoid the endless research trap.
Learn how to select and implement a north star metric that drives real business value and aligns your entire product team around what matters most.
Join 1000+ product people building better products. Start with our free courses and upgrade anytime.