Leverage social proof and public signals
People trust what others already use, praise, or share. In this module, you'll learn how to turn early traction, user feedback, and real usage into trust-building signals that attract more users. From testimonials and public replies to changelogs and transparent roadmaps, you'll learn how to use what you already have, even if small, to show credibility and momentum.
Lessons
Why social proof works (especially early)
The different types of social proof (and which one to use)
How to ask for testimonials that actually say something
How to use live metrics to build trust
How to turn social media replies into growth assets
How to write user case studies that feel authentic
How to make users the heroes in your copy
How to create a public changelog that builds trust
How to turn private praise into shareable proof
How to build trust with transparency pages
Social proof collection and display tools
Let users speak for you
Part of Early stage growth
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseOther modules in this course
Understand growth at early stage
Growth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Make your product shareable
Products grow faster when users naturally want to talk about them.
Use content as a growth engine
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Activate word of mouth and referrals
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
SEO and discoverability basics
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Paid growth (only if ready)
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
Track and improve growth experiments
Growth isn't a one-time tactic, it's a repeatable process.
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Retention Strategy Product: Measure and Design for Growth
Build a retention strategy product teams actually use. Step-by-step playbook with metrics, templates, and real examples.
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