Track and improve growth experiments
Growth isn't a one-time tactic, it's a repeatable process. This module teaches how to run lightweight growth experiments, track what matters, and make smarter decisions over time. You'll learn how to define your own metrics, spot useful signals, run small tests, and build a habit of improvement, even with limited traffic or tools.
Lessons
Why paid growth is dangerous too early
When ads actually make sense
How to test paid growth with $100
How to pick the right advertising channel for your audience
How to write ad copy that doesn't feel like an ad
How to build landing pages that convert ad clicks
How to track key metrics for paid growth
How to run your first A/B ad test
Understanding customer acquisition cost (CAC)
Why ads never fix products
How to set up retargeting for early builders
Running paid ads solo without a team
How to use paid traffic to validate landing pages
How to diagnose failed ad campaigns
Part of Early stage growth
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseOther modules in this course
Understand growth at early stage
Growth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Make your product shareable
Products grow faster when users naturally want to talk about them.
Leverage social proof and public signals
People trust what others already use, praise, or share.
Use content as a growth engine
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Activate word of mouth and referrals
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
SEO and discoverability basics
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Paid growth (only if ready)
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
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Pricing Experiments SaaS: Test Designs & Measurement Guide
Master SaaS pricing experiments with proven test designs, measurement frameworks, and avoid costly traps that kill revenue growth.
Cohort Analysis: Step-by-Step Method for Product Growth
Master cohort analysis to track user retention, identify churn patterns, and make data-driven product decisions that actually drive growth.
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