Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels, but most builders ignore it because it feels slow or complex. This module teaches you how to make your product, content, or tools discoverable with just enough SEO. You'll learn how to choose the right keywords, set up programmatic content, write for search without sounding robotic, and measure what's working, all with modern tools and no fluff.
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseGrowth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Products grow faster when users naturally want to talk about them.
People trust what others already use, praise, or share.
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
Growth isn't a one-time tactic, it's a repeatable process.
Build a retention strategy product teams actually use. Step-by-step playbook with metrics, templates, and real examples.
Stop waiting for perfect validation. Learn when you have enough signals to move forward and avoid the endless research trap.
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