SEO and discoverability basics module icon - Product Management course

SEO and discoverability basics

Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels, but most builders ignore it because it feels slow or complex. This module teaches you how to make your product, content, or tools discoverable with just enough SEO. You'll learn how to choose the right keywords, set up programmatic content, write for search without sounding robotic, and measure what's working, all with modern tools and no fluff.

75 minutes15 lessons

Lessons

1

Why SEO still matters (even early on)

2

High-intent vs high-volume keywords

3

How to find SEO ideas using real user signals

4

How to validate keywords before writing

5

How to structure a post or page for SEO

6

How to write content that ranks with AI

7

How to build backlinks without outreach

8

How to scale SEO with programmatic pages

9

Free tools to track SEO performance

10

How to fix common SEO blockers on your site

11

Why SEO efforts backfire

12

How to use forums and Q&A platforms for SEO

13

How to set up canonical tags and metadata for SEO

14

How to submit and monitor with Search Console

15

Using directories for SEO and discovery

Part of Early stage growth

Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.

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SEO and discoverability basics | Early stage growth | CraftUp