Understand growth at early stage module icon - Product Management course

Understand growth at early stage

Growth at early stage doesn't follow playbooks, it's messy, fast, and manual. This module helps you understand how traction really works when you're small. You'll learn how to avoid common traps (like chasing vanity metrics), how to spot signals that matter, and how to build your first tiny growth loops. The goal is to give you clarity and confidence before you start experimenting with more structured channels.

80 minutes16 lessons

Lessons

1

What early-stage growth really looks like

2

Why loops matter more than funnels

3

How to avoid vanity metrics

4

Define useful growth goals (not vague targets)

5

The role of PMF in growth (and how to spot when it's not there)

6

How to map your current growth loop

7

How to craft your first micro-growth loop

8

How to reverse engineer growth from successful builders

9

What real traction looks like when you're small

10

How to define your early win metric

11

How to test growth loops before scaling

12

Small feedback loops over big launches

13

Tools to help map and test early growth

14

How to audit your growth loop weekly

15

How to create a manual growth journal

16

Why simple beats smart

Part of Early stage growth

Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.

View full course

Download App

Ready to become a better product manager?

Join 1000+ product people building better products. Start with our free courses and upgrade anytime.

Phone case
Understand growth at early stage | Early stage growth | CraftUp