Growth at early stage doesn't follow playbooks, it's messy, fast, and manual. This module helps you understand how traction really works when you're small. You'll learn how to avoid common traps (like chasing vanity metrics), how to spot signals that matter, and how to build your first tiny growth loops. The goal is to give you clarity and confidence before you start experimenting with more structured channels.
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseProducts grow faster when users naturally want to talk about them.
People trust what others already use, praise, or share.
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
Growth isn't a one-time tactic, it's a repeatable process.
Skip growth hacks and vanity metrics. Learn to build real traction loops, track meaningful signals, and grow sustainably from day one.
Master cohort analysis to track user retention, identify churn patterns, and make data-driven product decisions that actually drive growth.
A practical daily checklist for solo founders to build sustainable growth through consistent small actions.
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