Use content as a growth engine
Content is a powerful, compounding channel that helps you attract the right users without paying for attention. In this module, you'll learn how to create helpful content that solves real problems, how to test what works before you invest too much, and how to distribute it effectively across platforms. You'll also learn how to use AI tools, user questions, and even your product work to generate content consistently, without burning out.
Lessons
Why content works for early growth
Value-first content vs promotional content
How to map content ideas to user problems
How to validate content ideas with short-form testing
How to turn support questions into content
How to write headlines people want to click
How to apply distribution-first thinking
How to cross-post with purpose
AI tools for content ideation and repurposing
Why content creators quit
How to build in public without sounding fake
How to create visual content that explains your product
How to turn insights into evergreen blog posts
How to turn user FAQs into SEO content
How to create a lightweight content system you can maintain
Part of Early stage growth
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseOther modules in this course
Understand growth at early stage
Growth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Make your product shareable
Products grow faster when users naturally want to talk about them.
Leverage social proof and public signals
People trust what others already use, praise, or share.
Activate word of mouth and referrals
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
SEO and discoverability basics
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Paid growth (only if ready)
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
Track and improve growth experiments
Growth isn't a one-time tactic, it's a repeatable process.
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