Make your product shareable
Products grow faster when users naturally want to talk about them. In this module, you'll learn how to design shareable moments inside your product, from small wins to public outputs, and how to make sharing frictionless, rewarding, and authentic. You'll explore tactics used by successful builders to turn every user into a distribution channel.
Lessons
What makes a product shareable (and what doesn't)
The psychology behind why people share
How to find shareable moments in your product
How to design shareable product outputs
How to embed sharing prompts into real usage
How to add personal invite flows
How to build a manual viral loop
How to make your product embeddable
Making sharing feel rewarding, not forced
Tools to track what gets shared
Show users what others are sharing
How to create default content for lazy sharers
How to turn feedback into shareable assets
The hidden growth multiplier
Part of Early stage growth
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseOther modules in this course
Understand growth at early stage
Growth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Leverage social proof and public signals
People trust what others already use, praise, or share.
Use content as a growth engine
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Activate word of mouth and referrals
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
SEO and discoverability basics
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Paid growth (only if ready)
Ads can be a powerful way to test messages and acquire users, but only if you're ready.
Track and improve growth experiments
Growth isn't a one-time tactic, it's a repeatable process.
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