Paid growth (only if ready)
Ads can be a powerful way to test messages and acquire users, but only if you're ready. This module shows how to approach paid growth with discipline and small budgets. You'll learn how to choose the right channel, write effective ads, build high-converting pages, and track real metrics. No fluff, no gambling, just focused experiments that help you learn and grow.
Lessons
Part of Early stage growth
Discover how to move beyond your first customers, keep them engaged, and set the foundation for sustainable growth.
View full courseOther modules in this course
Understand growth at early stage
Growth at early stage doesn't follow playbooks, it's messy, fast, and manual.
Make your product shareable
Products grow faster when users naturally want to talk about them.
Leverage social proof and public signals
People trust what others already use, praise, or share.
Use content as a growth engine
Content is a powerful, compounding channel that helps you attract the right users without paying for attention.
Activate word of mouth and referrals
Word of mouth is one of the most powerful and cheapest growth drivers. But it doesn't happen by accident.
SEO and discoverability basics
Getting found through Google (or other search engines) is one of the most scalable and cost-effective growth channels.
Track and improve growth experiments
Growth isn't a one-time tactic, it's a repeatable process.
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A simple daily growth checklist for solo founders
A practical daily checklist for solo founders to build sustainable growth through consistent small actions.
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