Symptom: Feature dump in the solution section.
Cause: Listing capabilities without tying each to a pain or gain.
Fix: Map every solution point to a before-state pain or desired outcome; lead with benefit, not feature.
Technical SEO
Title, meta description, canonical, OG, Twitter, BreadcrumbList, FAQPage, WebApplication schema.
Landing Page Copy Generator (Problem-first)
This tool generates landing page copy for marketing and product conversion (waitlist, trial, demo, download), not general writing or blog posts. Get high-converting, problem-first copy with quality checks that block vague claims.
- Quick (3 min): hero, bullets, CTA, FAQ. Full page (10 min): complete narrative with problem, agitate, solution, proof, objections, microcopy pack, SEO pack, 3 hero variants, 5 A/B test ideas.
- B2C/B2B toggle. Rule-based templates (no AI). Claim→proof mapping: every headline and bullet maps to a proof type or Assumption with a recommended proof to collect.
- Quality checks: vague language, CTA clarity, proof gap (Full mode), objection coverage, B2B trust, headline/subheadline length. Export MD/JSON/CSV; share URL; print/PDF. Three examples. No login.
No login. Autosave in browser. Shareable URL. Clear data when you want.
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Inputs
Proof assets (checkboxes + notes)
Objections (pick up to 5)
How it works
- Set your page goal (Waitlist, Trial, Purchase, Book a demo, Download), audience (B2C/B2B), primary audience, problem, trigger, cost of inaction, desired outcome, differentiator, proof assets, and up to 5 objections. Choose Quick (hero, bullets, CTA, FAQ) or Full page (complete narrative).
- Click Generate. The tool builds copy from rule-based templates: problem-first structure (PAS), headline templates, benefit-led bullets. You get 12 sections: hero, problem, agitate, solution, how it works, proof, objections, FAQ, microcopy pack, SEO pack, 3 hero variants, 5 A/B test ideas. Claim→proof mapping labels every top-level claim with a proof type or Assumption.
- Review the quality checks panel (vague language, CTA clarity, proof gap, objection coverage, B2B checks, readability). Export Markdown, JSON, or CSV; copy to clipboard; share URL; print/PDF. Three loadable examples. No login.
Why problem-first copy converts better
Leading with the customer's problem and when/where it happens (trigger) builds relevance before you mention your product. The PAS framework (Problem–Agitate–Solution) keeps the narrative in order: pain, cost of inaction, then your solution. Feature-first copy often loses visitors who don’t yet see themselves in the story. Problem-first copy helps them self-identify and then see your offer as the way out.
The 7 sections you actually need on a landing page
Hero: headline, subheadline, 3 benefit bullets, primary and secondary CTA, trust line. Problem: story-based, who and when. Agitate: cost of doing nothing. Solution: outcome and differentiator, not a feature list. How it works: 3 steps. Proof: testimonials, case study, data, logos, and for B2B a security/compliance or procurement note. Objections: top 5 answers. Plus FAQ (8–12), microcopy pack, and SEO pack. The tool outputs all of these in a consistent structure.
Common mistakes (feature dump, vague claims, weak proof, unclear CTA)
Feature dump: listing capabilities without tying each to a pain or gain. Vague claims: words like improve, best, easy with no specificity. Weak proof: no testimonials, data, or case study to back headlines. Unclear CTA: Submit or Click here instead of Start free trial or Book a demo. Fix by mapping every claim to proof, replacing vague words with who/when/measurable outcome, and using action-specific CTAs.
What to A/B test first
Test headline angle (pain vs outcome vs segment), primary CTA copy, proof placement (above vs below fold), and objection section visibility. The tool outputs 5 A/B test ideas with a hypothesis, primary metric, and guardrail. Run one test at a time; use the guardrail to avoid unintended drops (e.g. signup completion when testing CTA copy).
Pro tips
- Lead with the problem and trigger (when/where the pain happens), not with your product name or features.
- One primary audience per page. If you serve multiple segments, create separate landing pages or force one ICP above the fold.
- Map every headline and bullet to a proof type: data, quote, case study, or logos. Label gaps as Assumption and add a proof to collect.
- Use action-specific CTAs (Start free trial, Book a demo). Never use Submit or Click here without context.
- Agitate the cost of inaction before the solution. 'If nothing changes, [what they lose].'
- Keep headline under 70 characters and subheadline under 160 for readability and meta reuse.
- Address the top 3–5 objections with short, evidence-based answers. B2B: include security, procurement, or integration.
- Avoid vague words (improve, optimize, best, seamless, easy). Replace with: for whom, when, and a measurable outcome.
- Run 3 hero variants (segment+trigger, outcome-first, pain–solution) in A/B tests with a clear primary and guardrail metric.
- FAQ: 8–12 questions, 40–90 words each. Cover who it's for, problem, how it works, proof, and next step.
Common mistakes (symptom, cause, fix)
Symptom: Vague claims (e.g. 'improve', 'best', 'easy').
Cause: Copy sounds generic and unverifiable.
Fix: Specify for whom, when, and a measurable outcome. Replace 'easy' with 'in under 5 minutes' or similar.
Symptom: Weak or missing proof.
Cause: No testimonials, data, or case study to back headlines and bullets.
Fix: Select at least one proof asset; add a claim–proof map and collect evidence for every top-level claim.
Symptom: Unclear or generic CTA.
Cause: Buttons say Submit or Learn more instead of the next action.
Fix: Use goal-specific CTAs: Join the waitlist, Start free trial, Book a demo, Download free.
Symptom: Too many audiences on one page.
Cause: Trying to speak to everyone dilutes message and conversion.
Fix: Pick one primary audience (ICP) per page; use B2C/B2B toggle and one segment in hero.
Symptom: Objections not addressed.
Cause: Prospects leave when they don't see their concern answered.
Fix: Add an objections section with 3–5 answers; B2B: include procurement, security, integration.
Symptom: Headline or subheadline too long.
Cause: Over 70 (headline) or 160 (subhead) chars hurts scan and meta.
Fix: Shorten for clarity and reuse subheadline in meta description where possible.
Symptom: B2B page without trust line.
Cause: No security, compliance, or procurement-friendly line.
Fix: Add at least one: SOC 2 / GDPR note, procurement info, or integration availability.
FAQ
Is this for marketing landing pages or blog posts?
This tool generates landing page copy for marketing and product conversion: signup, trial, purchase, book a demo, or download. It is not for blog posts or general writing. You get problem-first structure (PAS), hero, problem, agitate, solution, proof, objections, FAQ, microcopy, SEO pack, and A/B variants.
What is problem-first copy?
Problem-first copy starts with the customer's pain and trigger (when/where it happens), then the cost of inaction, then your solution. It follows the PAS framework (Problem–Agitate–Solution) and avoids leading with features. The tool enforces this structure and blocks vague claims with deterministic quality checks.
What is the difference between Quick and Full page mode?
Quick mode (about 3 minutes) produces hero, bullets, CTA, and FAQ. Full page mode (about 10 minutes) produces the complete landing page narrative: hero, problem, agitate, solution, how it works, proof, objections, FAQ, microcopy pack, SEO pack, 3 hero variants, and 5 A/B test ideas. Full mode also runs stricter quality checks (e.g. proof gap, B2B checks).
Why does the tool flag vague language?
Words like improve, optimize, best, seamless, easy, or powerful are not specific. The quality panel flags them and asks for who it's for, when it applies, and a measurable outcome. Replacing 'easy' with 'in under 5 minutes' or 'for busy parents' makes copy testable and credible.
What is claim–proof mapping?
Every top-level claim (headline and hero bullets) should be backed by a proof type: data, quote, screenshot, case study, logos, or guarantee. The tool maps each claim to a proof type; if you have no proof yet, it labels the claim as Assumption and suggests a proof to collect. This reduces unsubstantiated copy.
Do I need to log in or pay?
No. The tool is free and runs in your browser. No login required. You can autosave to localStorage, clear data when you want, and share a URL that reconstructs your inputs and outputs. Exports include Markdown, JSON, CSV, and print/PDF. No account or payment is ever required.
What exports are available?
You can copy all sections to clipboard, export Markdown (full narrative), JSON (inputs, outputs_by_section, claim_proof_map, quality_checks_results), and CSV (section_name, content). Print/PDF is available via the browser print dialog. Share URL encodes state and output for collaboration. All exports are generated client-side; nothing is sent to a server.
Why does B2B mode require a security or procurement line?
B2B buyers often need to satisfy security, compliance, or procurement before signing. The quality check fails if the page has no mention of security/compliance, procurement-friendly info, or integration. Adding one of these (e.g. SOC 2, DPA, custom contracts) reduces friction and builds trust.
How many examples can I load?
There are exactly three loadable examples: a B2C subscription waitlist page, a B2B SaaS book-a-demo page with procurement objections, and a creator tool trial page with proof and objection handling. Each includes filled inputs, proof assets selected, and when you generate, you get 3 hero variants and 5 A/B test ideas.
What should I A/B test first on a landing page?
Test headline angle (pain vs outcome vs segment), primary CTA copy, proof placement (above vs below fold), and objection section visibility. The tool outputs 5 A/B test ideas with a hypothesis, primary metric, and guardrail. Run one test at a time and use the guardrail to avoid unintended drops.
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Freshness
Last updated: 2026-03-06
- 2026-03-06: Launched Landing Page Copy Generator: Quick and Full modes, B2C/B2B, problem-first structure, claim–proof mapping, quality checks.
- 2026-03-06: Exports: Markdown, JSON, CSV, copy, print/PDF. Shareable URL; autosave; 3 loadable examples.
- 2026-03-06: Quality panel: vague language, CTA clarity, proof gap, objection coverage, B2B checks, readability (headline/subheadline length).