KPI (Key Performance Indicator)

• Defining success for initiatives and experiments.
• Monitoring performance in weekly or monthly reviews.
• Linking roadmap bets to business impact.

Well-chosen KPIs improve prioritization quality and make tradeoff decisions easier across functions.

Pick indicators tied to outcomes, not activity. Document baseline, target, timeframe, and owner for each KPI.

KPI: week-1 activation. Baseline 31%, target 40%, owner Growth PM, review cadence weekly.

• Tracking too many metrics without clear decisions.
• Choosing lagging metrics only and reacting too late.
• Not segmenting KPI trends by user cohort.