North Star metric

• Creating product strategy and KPI trees.
• Aligning teams on long-term value over short-term outputs.
• Evaluating whether roadmap choices support durable growth.

A clear North Star metric improves strategic alignment and keeps teams focused on sustained user value.

Choose a metric that reflects value delivery, responds to product changes, and can be decomposed into leading drivers.

For a collaboration product, North Star metric is weekly active teams completing at least one shared workflow.

• Choosing vanity metrics with weak value signal.
• Selecting a metric that one team cannot influence.
• Not defining leading indicators linked to the North Star.