Symptom: Objective reads like a target.
Cause: Putting numbers in the Objective.
Fix: Keep Objectives qualitative (e.g. 'Increase activation and retention'). Put the number in a Key Result.
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OKR Generator + Quality Checks (Free)
This tool generates business and team OKRs (Objectives and Key Results) for product and company goal-setting, not HR performance reviews. Create measurable outcomes with deterministic quality checks: baseline/target/timebox, KR vs initiative separation, and a strict lint panel.
- 1–3 Objectives, 2–4 Key Results per Objective (configurable); initiatives clearly separated; weekly check-in template.
- Quality checks: measurable KRs, no tasks as KRs, baseline hygiene, leading/lagging mix, duplicate-metric detection.
- Copy, export Markdown/CSV/JSON, shareable URL; 3 loadable examples (B2C, B2B, Internal). No login.
No login. Autosave in browser. Shareable URL.
No login. Autosave in browser.
OKR Set
Team · quarter
Increase activation and retention
| KR | Metric | Baseline | Target | L/L | Cadence |
|---|---|---|---|---|---|
| Metric 1 from unknown to 35% this quarter | Metric 1 | unknown | 35% | leading | weekly |
| Metric 2 from unknown to 60% this quarter | Metric 2 | unknown | 60% | lagging | biweekly |
| Metric 3 from unknown to 15% this quarter | Metric 3 | unknown | 15% | lagging | weekly |
Initiatives (not Key Results)
- Define and track metric in analytics
- Run weekly review with stakeholders
- Document assumptions and risks
Grow revenue per user without churn
| KR | Metric | Baseline | Target | L/L | Cadence |
|---|---|---|---|---|---|
| Metric 1 from unknown to 35% this quarter | Metric 1 | unknown | 35% | leading | weekly |
| Metric 2 from unknown to 60% this quarter | Metric 2 | unknown | 60% | lagging | biweekly |
| Metric 3 from unknown to 15% this quarter | Metric 3 | unknown | 15% | lagging | weekly |
Initiatives (not Key Results)
- Define and track metric in analytics
- Run weekly review with stakeholders
- Document assumptions and risks
Weekly check-in template
# Weekly check-in: Team ## What changed this week? [Brief summary of progress and changes] ## Current value vs target (Key Results) ### Increase activation and retention - **Metric 1**: [current] / 35% (leading, weekly) - **Metric 2**: [current] / 60% (lagging, biweekly) - **Metric 3**: [current] / 15% (lagging, weekly) ### Grow revenue per user without churn - **Metric 1**: [current] / 35% (leading, weekly) - **Metric 2**: [current] / 60% (lagging, biweekly) - **Metric 3**: [current] / 15% (lagging, weekly) ## Risks / blockers [List any risks or blockers] ## Next week initiatives [Top 3–5 initiatives for next week]
How it works
- Set level (Company/Team), team name, timeframe (Quarter/Month/Year), strategic intent, and optional focus areas, stage, metric baselines, and constraints. Choose output intensity (Lean/Standard/Strict) and B2B/B2C/Internal. Click Generate.
- Review the OKR set: 1–3 Objectives, 2–4 Key Results per Objective with metric, baseline, target, leading/lagging, cadence; initiatives (clearly separated); weekly check-in template. Use the Quality checks panel for deterministic lint: numeric Objectives, task-like KRs, missing baselines, duplicate metrics, leading/lagging balance.
- Copy, export Markdown/CSV/JSON, or share a URL. Autosave in browser. Load one of three examples (B2C growth, B2B pipeline, Internal reliability). Clear resets local state.
What makes a good Objective vs a good Key Result
A good Objective is qualitative and directional (e.g. "Increase activation and retention"). It does not contain numeric targets—those belong in Key Results. A good Key Result is measurable (number or percentage), time-bound (same timeframe as the set), and outcome-oriented: it describes the result you will measure, not the task you will do. Each KR should have a metric name, baseline (or "unknown"), target, and measurement cadence (e.g. weekly or biweekly).
Common anti-pattern: tasks as Key Results
Key Results must be outcomes, not initiatives. Starting a KR with verbs like "launch", "build", "implement", or "create" usually means it is a task. Example of a task wrongly written as a KR: "Launch the new onboarding flow." Rewrite as an outcome: "New onboarding flow completion rate from 22% to 35% this quarter." Move the launch work to the Initiatives list. The quality panel flags task-like KRs and suggests moving them to initiatives and rewriting the KR as a measurable outcome.
How many Key Results per Objective
We recommend 2–4 Key Results per Objective (default 3). Fewer keeps focus; more than 5 dilutes and makes weekly check-ins heavy. Choose the few metrics that best indicate success for that objective. The quality panel warns if you exceed 5 KRs per Objective.
How to run weekly check-ins without bureaucracy
Use the generated check-in template: what changed this week, current value vs target per KR, risks/blockers, next initiatives. Keep the session short; only discuss OKRs that need decisions. The template is included in the Markdown export so you can paste it into your meeting notes or stakeholder update.
Pro tips
- Write Objectives as qualitative, directional statements—not as numeric targets. Save numbers for Key Results.
- Each Key Result must be measurable (number or %) and time-bound. Include baseline and target.
- Avoid task verbs in KRs: 'Launch X' or 'Build Y' are initiatives. Rewrite as outcomes: 'X is live and adopted by 20% of users.'
- Keep 2–4 Key Results per Objective. More than 5 dilutes focus and makes check-ins heavy.
- Mix leading and lagging indicators: at least one leading KR (predicts success) per objective set.
- Use the quality panel to catch numeric Objectives, task-like KRs, missing baselines, and duplicate metrics.
- Set baseline to 'unknown' explicitly if you do not have data yet; then add a KR or initiative to establish it.
- Weekly check-ins stay light: current value vs target per KR, what changed, risks, next initiatives.
- Separate Initiatives from Key Results. Initiatives are how you get there; KRs are the measurable outcomes.
- Export Markdown for stakeholder updates; CSV for planning tools; JSON for lint results and automation.
Common mistakes
Symptom: KR is not measurable.
Cause: Vague or task-like phrasing without a metric.
Fix: Add a metric, baseline, and target. Example: 'Day-1 completion from 28% to 35% this quarter.'
Symptom: KR is actually an initiative.
Cause: Starting with launch/build/implement/ship.
Fix: Move the initiative to the Initiatives list. Rewrite the KR as the outcome (e.g. 'Feature X adopted by 25% of users').
Symptom: No baseline.
Cause: Skipping current state or leaving it blank.
Fix: Set a baseline number or explicitly 'unknown'; then add an initiative to establish it.
Symptom: Too many KRs per Objective.
Cause: Listing every possible metric.
Fix: Cap at 2–4 (max 5). Prioritize the few that best indicate success.
Symptom: All lagging indicators.
Cause: Only outcome metrics, no leading indicators.
Fix: Add at least one leading KR (predicts the outcome) or document why all are lagging.
Symptom: Two KRs measure the same thing.
Cause: Duplicate or overlapping metrics.
Fix: Merge or drop one; keep each KR distinct.
Symptom: Check-ins become bureaucracy.
Cause: Too many OKRs or no clear cadence.
Fix: Fewer, sharper OKRs; one short weekly check-in with current vs target and blockers.
FAQ
Is this for business/team OKRs or HR performance reviews?
This tool generates business and team OKRs (Objectives and Key Results) for product and company goal-setting, not HR performance reviews or individual performance plans. You get measurable outcomes, quality checks, and a weekly check-in template suited to team and company planning.
What is the difference between an Objective and a Key Result?
An Objective is qualitative and directional (e.g. 'Increase activation and retention'). Key Results are measurable, time-bound outcomes that show you achieved the objective (e.g. 'Day-1 completion from 28% to 35% this quarter'). Objectives describe the what; KRs describe the how much and by when.
Why does the tool flag 'launch' or 'build' in a Key Result?
Key Results should be outcomes, not tasks. 'Launch feature X' is an initiative. The tool flags task verbs so you rewrite the KR as an outcome (e.g. 'Feature X adopted by 25% of users'). Initiatives go in a separate list; KRs stay measurable and outcome-oriented.
How many Key Results per Objective?
We recommend 2–4 per Objective (default 3). Fewer keeps focus; more than 5 dilutes and makes check-ins heavy. The quality panel warns if you exceed 5. Choose the few metrics that best indicate success for that objective. Stick to this range for clearer accountability and easier weekly updates.
What if I do not have a baseline?
Set baseline to 'unknown' explicitly so the team knows it is missing. Add an initiative to establish the baseline (e.g. 'Instrument and report Day-1 completion'). The quality panel flags missing baselines so you can decide to add a value or mark unknown.
What are leading vs lagging indicators?
Lagging indicators measure the outcome after the fact (e.g. revenue, retention). Leading indicators predict or precede the outcome (e.g. signup completion, feature usage). The tool encourages at least one leading KR per set so you can act before the lagging result is in.
Can I use this for Company vs Team OKRs?
Yes. Choose Level: Company or Team in the form. The structure is the same; company OKRs are broader and often cascade into team OKRs. Use the same rules: qualitative Objectives, measurable and time-bound KRs, initiatives separated. The generator works for both levels.
What export formats are available?
Copy to clipboard (full OKR set), Markdown (stakeholder-ready with table and check-in template), CSV (level, team, timeframe, objective and KR columns for planning tools), and JSON (inputs, okrs, and lint_results for automation or integration). Use Markdown for stakeholder updates; CSV for spreadsheets; JSON for tooling.
How do I run weekly check-ins without bureaucracy?
Use the generated check-in template: what changed, current value vs target per KR, risks/blockers, next initiatives. Keep it to one short session; only discuss OKRs that need decisions. The template is in the Markdown export. Run it as a standup-style block so it stays under 15 minutes.
Is the OKR generator free?
Yes. The tool is free, runs in your browser, and requires no login. You get 1–3 Objectives, 2–4 KRs per Objective (configurable), initiatives, quality checks, and Copy/Markdown/CSV/JSON export. Autosave uses local storage; shareable URL reconstructs your session. No sign-up or payment.
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Last updated: 2026-03-05
- 2026-03-05: Launched OKR Generator with quality checks, B2B/B2C/Internal, and Copy/MD/CSV/JSON export.
- 2026-03-05: Deterministic lint: Objective/KR/balance/initiative checks; measurable KRs, baseline hygiene, task vs outcome.
- 2026-03-05: 3 loadable examples; weekly check-in template; shareable URL and autosave.