PRD (Product Requirements Document)

A structured document that explains the user problem, product goals, scope, and success metrics for a feature.

When to use it

  • Kicking off medium or large features
  • Aligning design, engineering, and stakeholders
  • Reducing scope drift

PM decision impact

A good PRD improves delivery speed and reduces misalignment across functions.

How to do it in 2026

Define the problem, goals, non goals, constraints, user stories, and measurable outcomes in one source of truth.

Example

A PRD for onboarding defines activation event, target segment, top friction points, and acceptance criteria before implementation starts.

Common mistakes

  • Turning the PRD into a long essay
  • Skipping success metrics
  • Not updating the document after decisions

Related terms

Learn it in CraftUp

Last updated: February 20, 2026