Opportunity Mapping Methods
Turn raw insights into a clear map of opportunities that tie to outcomes. Learn simple ways to frame problems, group them, size them, and choose the right mapping method for your context. Keep it lightweight, living, and evidence-linked.
Lessons
Why map opportunities at all
How to turn insights into opportunity statements
How to write clean opportunity statements
How to merge duplicates and split blobs in user feedback
Tie every opportunity to an outcome
How to build your first mini OST
How to maintain the OST weekly
Jobs to be done basics without jargon
How to map jobs into opportunities
Lean value tree fundamentals
How to create a small Lean Value Tree
How to frame problems using problem statements
How to name opportunities in plain language
How to cluster opportunities by journey step
How to score opportunity strength
How to spot contradictions and gaps in customer journey maps
How to map multi-segment user journeys
B2B twists: account and roles
B2C twists: triggers and habits
How to keep mind maps small and readable
Anti-patterns in mapping
How to use AI for clustering research insights
How to maintain weekly map hygiene
How to walk stakeholders through journey maps
Use the map to pick the next learning step
How to connect opportunity mapping to team planning
Know when to stop mapping
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
View full courseOther modules in this course
Discovery Principles & Operating System
Set up the habits, roles, rules, and rhythms that make discovery continuous.
Recruiting System & Sampling
Build a repeatable system to find, screen, schedule, and maintain the right participants every week.
Discovery Methods Toolbox
Pick the right research method for the question. Learn how to run interviews, surveys, product data checks, quick prototypes, diary studies, and usability tests.
Insight Pipeline & Repository (AI-assist)
Build a clean insight pipeline from capture to synthesis, then store findings in a simple, searchable repository.
Assumption Mapping & Risk Reduction
Identify what must be true for your idea to succeed, map those assumptions by importance and evidence, then run the smallest tests that can break the risky ones first.
From Insight to Bets
Turn solid insights into clear product bets. You'll learn how to write a short opportunity brief, frame falsifiable hypotheses, set success and guardrail metrics.
Collaboration & Stakeholder Rituals
Make discovery a team sport. Set up simple rituals with design, engineering, and stakeholders so learning turns into decisions.
Discovery Governance & KPIs
Put light structure around discovery so teams make better decisions without red tape.
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