Opportunity Mapping Methods
Turn raw insights into a clear map of opportunities that tie to outcomes. Learn simple ways to frame problems, group them, size them, and choose the right mapping method for your context. Keep it lightweight, living, and evidence-linked.
135 minutes27 lessons
Lessons
1
Why map opportunities at all
2
How to turn insights into opportunity statements
3
How to write clean opportunity statements
4
How to merge duplicates and split blobs in user feedback
5
Tie every opportunity to an outcome
7
How to build your first mini OST
8
How to maintain the OST weekly
9
Jobs to be done basics without jargon
10
How to map jobs into opportunities
11
Lean value tree fundamentals
12
How to create a small Lean Value Tree
14
How to frame problems using problem statements
15
How to name opportunities in plain language
16
How to cluster opportunities by journey step
17
How to score opportunity strength
19
How to spot contradictions and gaps in customer journey maps
20
How to map multi-segment user journeys
21
B2B twists: account and roles
22
B2C twists: triggers and habits
23
How to keep mind maps small and readable
24
Anti-patterns in mapping
25
How to use AI for clustering research insights
26
How to maintain weekly map hygiene
27
How to walk stakeholders through journey maps
28
Use the map to pick the next learning step
29
How to connect opportunity mapping to team planning
30
Know when to stop mapping
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
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