Opportunity Mapping Methods

Context and why it matters in 2026

Turn raw insights into a clear map of opportunities that tie to outcomes. Learn simple ways to frame problems, group them, size them, and choose the right mapping method for your context. Keep it lightweight, living, and evidence-linked.

In modern product teams, progress depends on clear playbooks and measurable outcomes. This module gives you practical steps you can apply immediately while keeping alignment with the broader Product Discovery curriculum.

Step-by-step playbook

1. Step 1: Why map opportunities at all
2. Step 2: How to turn insights into opportunity statements
3. Step 3: How to write clean opportunity statements
4. Step 4: How to merge duplicates and split blobs in user feedback
5. Step 5: Tie every opportunity to an outcome
6. Step 6: How to build your first mini OST

Templates and examples

• Why map opportunities at all
• How to turn insights into opportunity statements
• How to write clean opportunity statements
• How to merge duplicates and split blobs in user feedback
• Tie every opportunity to an outcome
• How to build your first mini OST

If you are working on AI-enabled workflows, review the glossary terms Prompt library and Reflection loop for reusable implementation patterns.

Metrics to track

• Module completion rate from first to last lesson.
• Lesson-to-lesson progression drop-off points.
• Time to complete versus the estimated 135 minutes.
• Retention into the next module and downstream lesson activity.

FAQ