From Insight to Bets
Turn solid insights into clear product bets. You'll learn how to write a short opportunity brief, frame falsifiable hypotheses, set success and guardrail metrics, and define scope, owners, and decision rules. This is the bridge from discovery to testing, practical, light, and evidence-first.
Lessons
What a product bet really is
From insight → opportunity → bet (the chain of custody)
How to write a one-page opportunity brief
How to link evidence without dumping
hypotheses in plain English
How to make your hypothesis falsifiable
How to choose one primary success metric
How to set guardrail metrics to protect your wins
How to capture baseline metrics
How to set simple growth targets
How to define who and where for product experiments
Smallest viable scope beats big launches
How to expose new features safely
How to write decision rules for product experiments
Why assumptions don't disappear
How to name owners and roles for product bets
How to validate experiment instrumentation
How to prepare a five-minute bet pitch
Keep bets independent where possible
How to time-box product bets effectively
How to run a pre-mortem analysis
How to run an ethics and consent sweep for user experiments
How to map dependencies and enablement tasks
Avoid vanity hypotheses
How to write a bet card
How to review bets with the trio method
How to plan experiment readouts before you start
How to maintain a decision log
Common bad bets and how to fix them
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
View full courseOther modules in this course
Discovery Principles & Operating System
Set up the habits, roles, rules, and rhythms that make discovery continuous.
Recruiting System & Sampling
Build a repeatable system to find, screen, schedule, and maintain the right participants every week.
Discovery Methods Toolbox
Pick the right research method for the question. Learn how to run interviews, surveys, product data checks, quick prototypes, diary studies, and usability tests.
Insight Pipeline & Repository (AI-assist)
Build a clean insight pipeline from capture to synthesis, then store findings in a simple, searchable repository.
Opportunity Mapping Methods
Turn raw insights into a clear map of opportunities that tie to outcomes.
Assumption Mapping & Risk Reduction
Identify what must be true for your idea to succeed, map those assumptions by importance and evidence, then run the smallest tests that can break the risky ones first.
Collaboration & Stakeholder Rituals
Make discovery a team sport. Set up simple rituals with design, engineering, and stakeholders so learning turns into decisions.
Discovery Governance & KPIs
Put light structure around discovery so teams make better decisions without red tape.
Related articles
User research methods for product managers: 2025 guide
The complete guide to user research methods for product managers. Learn when to use each method and how to avoid common pitfalls.
Problem validation in 2025: when to skip it and when it still matters
When should you validate problems vs. when should you skip validation? Here's a practical framework for 2025.
How to validate B2B vs B2C startup ideas: complete guide
Learn the key differences between B2B and B2C validation approaches and choose the right strategy for your startup.
Customer interviews with AI: reduce bias and get better insights
Learn how to use AI tools to conduct better customer interviews and reduce bias in your research process.
Opportunity Solution Tree: setup and weekly cadence
Learn how to set up and maintain an Opportunity Solution Tree for continuous product discovery.
Product sense framework: real examples and practical applications
Learn how to develop product sense through practical frameworks and real-world examples.
Prioritization frameworks: when to use which
A comprehensive guide to product prioritization frameworks and when to use each one.
Stakeholder management for product: async rituals that work
Learn how to manage stakeholders effectively with async rituals and communication strategies.
PR FAQ for product management: template and review process
Learn how to write effective PR FAQs for product management and establish a review process.
Product analytics instrumentation: complete setup guide
Learn how to set up product analytics instrumentation to track key metrics and user behavior.
Download App
Ready to become a better product manager?
Join 1000+ product people building better products. Start with our free courses and upgrade anytime.
