From Insight to Bets
Turn solid insights into clear product bets. You'll learn how to write a short opportunity brief, frame falsifiable hypotheses, set success and guardrail metrics, and define scope, owners, and decision rules. This is the bridge from discovery to testing, practical, light, and evidence-first.
145 minutes29 lessons
Lessons
1
What a product bet really is
2
From insight → opportunity → bet (the chain of custody)
3
How to write a one-page opportunity brief
4
How to link evidence without dumping
5
hypotheses in plain English
6
How to make your hypothesis falsifiable
7
How to choose one primary success metric
8
How to set guardrail metrics to protect your wins
9
How to capture baseline metrics
10
How to set simple growth targets
11
How to define who and where for product experiments
12
Smallest viable scope beats big launches
13
How to expose new features safely
14
How to write decision rules for product experiments
15
Why assumptions don't disappear
16
How to name owners and roles for product bets
17
How to validate experiment instrumentation
18
How to prepare a five-minute bet pitch
19
Keep bets independent where possible
20
How to time-box product bets effectively
21
How to run a pre-mortem analysis
22
How to run an ethics and consent sweep for user experiments
23
How to map dependencies and enablement tasks
24
Avoid vanity hypotheses
25
How to write a bet card
26
How to review bets with the trio method
27
How to plan experiment readouts before you start
29
How to maintain a decision log
30
Common bad bets and how to fix them
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
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