Discovery Methods Toolbox
Pick the right research method for the question. Learn how to run interviews, surveys, product data checks, quick prototypes, diary studies, and usability tests. See strengths and limits of each, and how to combine methods without heavy process.
Lessons
How to plan a 30 minute discovery interview
How to write neutral interview questions
How to capture interviews without losing focus
When surveys beat interviews
How to pilot your survey in one hour
How to read basic survey results
Use product data to spot real problems
How to run a quick funnel check for discovery
How to use session replays and heatmaps to confirm user friction
How to mine support tickets and reviews for insights
Low fidelity first for concept checks
How to run a 15-minute concept walkthrough
How to create mid fidelity prototypes without waste
Usability vs desirability vs feasibility
How to run basic moderated usability tests
How to run unmoderated usability tests that actually teach
How to conduct card sorting for better navigation
How to run tree testing for navigation
How to run five second and copy tests
Diary studies when behavior unfolds over time
How to set up a one week diary study
Use multiple sources for stronger signals
How to apply method bundles for common research needs
How to recruit and schedule users with matching sources
How to work with small samples without fooling yourself
How to turn findings into next questions
Avoiding method theater in product development
When to switch research methods
Context and why it matters in 2026
Pick the right research method for the question. Learn how to run interviews, surveys, product data checks, quick prototypes, diary studies, and usability tests. See strengths and limits of each, and how to combine methods without heavy process.
In modern product teams, progress depends on clear playbooks and measurable outcomes. This module gives you practical steps you can apply immediately while keeping alignment with the broader Product Discovery curriculum.
Step-by-step playbook
Templates and examples
- How to plan a 30 minute discovery interview
- How to write neutral interview questions
- How to capture interviews without losing focus
- When surveys beat interviews
- How to pilot your survey in one hour
- How to read basic survey results
If you are working on AI-enabled workflows, review the glossary terms Prompt library and Reflection loop for reusable implementation patterns.
Metrics to track
- Module completion rate from first to last lesson.
- Lesson-to-lesson progression drop-off points.
- Time to complete versus the estimated 140 minutes.
- Retention into the next module and downstream lesson activity.
FAQ
Who is this module for?
This module is designed for learners following Product Discovery, especially if you want to improve discovery methods toolbox with practical, repeatable steps.
How long does this module take?
Estimated completion time is 140 minutes across 28 lessons.
How should I study this module?
Complete lessons in order, apply one concept immediately in your current project, and review your progress using the metrics section below.
What should I do after this module?
Continue to the next module, then read the related articles to deepen your understanding with tactical examples and case studies.
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
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