Discovery Methods Toolbox
Pick the right research method for the question. Learn how to run interviews, surveys, product data checks, quick prototypes, diary studies, and usability tests. See strengths and limits of each, and how to combine methods without heavy process.
140 minutes28 lessons
Lessons
2
How to plan a 30 minute discovery interview
3
How to write neutral interview questions
4
How to capture interviews without losing focus
5
When surveys beat interviews
7
How to pilot your survey in one hour
8
How to read basic survey results
9
Use product data to spot real problems
10
How to run a quick funnel check for discovery
11
How to use session replays and heatmaps to confirm user friction
12
How to mine support tickets and reviews for insights
13
Low fidelity first for concept checks
14
How to run a 15-minute concept walkthrough
15
How to create mid fidelity prototypes without waste
16
Usability vs desirability vs feasibility
17
How to run basic moderated usability tests
18
How to run unmoderated usability tests that actually teach
19
How to conduct card sorting for better navigation
20
How to run tree testing for navigation
21
How to run five second and copy tests
22
Diary studies when behavior unfolds over time
23
How to set up a one week diary study
24
Use multiple sources for stronger signals
25
How to apply method bundles for common research needs
26
How to recruit and schedule users with matching sources
27
How to work with small samples without fooling yourself
28
How to turn findings into next questions
29
Avoiding method theater in product development
30
When to switch research methods
Part of Product Discovery
Master product discovery: methods, cadence, and opportunity mapping that turn insights into action.
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