Policies and technical controls that constrain what an AI can say or do, preventing harmful or out-of-scope behavior.
Guardrails reduce legal and brand risk but can increase refusals and latency. PMs decide which risks matter most, where to enforce (pre/post), and how to explain refusals in UX. Strong guardrails enable faster approvals and broader rollout.
Layer controls: input filters, prompt rules, model safety settings, output classifiers, and tool allowlists. Log everything. In 2026, tie guardrails to intents and user tiers (stricter for unknown users) and run red-team checks continuously.
Adding layered guardrails to a sales copilot cut unsafe outputs to <0.2% while keeping conversion impact neutral. Refusal messaging clarified scope, keeping CSAT steady at 4.6/5.